The piracy bugbear has been raised as the reason why corporations aren’t selling enough since mp3 was invented back in the day. It isn’t always the case. OnlyFans is pirated but the piracy doesn’t affect their bottom line enough to drive them out of business. If you think about it, lots of pornography on the internet is free, and they’re still okay. It’s a much more nuanced discussion than “piracy is stealing” than the corporations want you to think it is.
Edit: if I had to guess, the niche they serve or the value they add on top of “just porn” is something their customers are willing to pay for.
The way I see it, that number is a baseline figure for what their services would be offered for in exchange. If someone came up to me and said “here, I’ll give you $53 and in exchange you’ll let me surveil you for a year” I’d say no, but maybe someone else would’ve said yes. Then, as an experiment, maybe we can let the market take it from there, now that there’s a price and some form of discovery mechanism.