Outdoors equipment most famously winter coats. They are famous for environmental policy and treating their employees very well. https://www.forbes.com/sites/dougsundheim/2023/12/12/how-patagonia-became-the-most-reputable-brand-in-the-united-states/?sh=7f50e1ef1473
“I’m paying with exposure.” argument is not that great. Agreed with easy access to culture for those who can’t spare the money though.