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Reasonable control in the legal sense does matter though. Right now, a majority of creatives don’t own their IP in the legal sense, and they can’t stop large companies from milking their works dry as a result. In the absence of IP laws, creatives would be able to create their works, but they’d also be competing against companies that have the resources to monetize, influence the general public, and kill the franchise through poor choices.
It’s really important to know that the vast majority of people aren’t going to have the goodwill to tip or otherwise support free works, and it’s even less likely if a large company does enough marketing to overshadow an artist.
Disagree in some cases. A good chunk of YouTubers make good use of their “no new effort” earnings by reinvesting it into their channel. The end result is either better content or more of it