Even worse, only to appease shareholders that are only after short term gains and might even bet on the company failing.

WarnerBrosDiscovery is in massive debt (40 billion) to AT&T, which is itself in even more debt (138 billion). They are trying to make as much money liquid as quickly as they can to pay off the debt, long term profitability be damned. I wouldn’t be surprised if WBD is bought by an ever bigger player in a few years (Apple, Sony, Disney or Microsoft).

Only a question of time. Ads are already digitally inserted into movies and shows.

Yep, it’s a vicious circle. We are seeing the streaming services literally eating themselves for (very) short term profit.